Privacy Policy

Effective Date: January 1, 2023

Your privacy is important to us. This Privacy Policy describes the types of information EIK Solutions, LLC (“EIK”) collect from and about you when you visit, or any pages within, any WAP site, or any other website where this Privacy Policy is posted (each a “Site”), visit one of our locations (“Locations”), complete a Credit Application, rent equipment, purchase goods or services, or otherwise interact or request services from us as further described in this Privacy Policy. The Sites, Locations and other foregoing interactions are collectively the “Services.”


By providing personal information to EIK and/or using the Services, you unconditionally consent and agree to the collection, use and disclosure of your personal information as provided in this Privacy Policy. If you do not consent to the collection and use of information from or about you in accordance with this Privacy Policy, you may not use our Services.

Collection of information

INFORMATION YOU PROVIDE. We collect information from you when you choose to share it with us. This may include when you use our Services, complete a Credit Application, rent our equipment, purchase goods or services from us, provide information to one of our representatives at a Location, speak with one of our representatives by phone, request information from us, email us whether through the Site or otherwise, or otherwise contact us. The information we collect from you may include, but is not limited to:

  • Contact information, including your name, address and telephone number;
  • Driver’s license number and jurisdiction of issuance;
  • Employer-related information, such as your title and the company’s name, address, and phone number;
  • Financial information;
  • Date of birth and social security number;
  • Geolocation of any computer, mobile device, or other electronic device used to access the Site;
  • Information regarding equipment rented and its operation during your rental such as the geolocation of such equipment; and
  • Rental charges you incur and other information relating to your transactions.

We may also collect certain health information from you as necessary, such as when you ask us to accommodate a disability, or if there is an accident and we need to work with insurance and claims management companies relating to any injury you may incur (“Health Data”).

INFORMATION COLLECTED FROM THIRD PARTIES OR OTHER SOURCES. We may obtain personal or other information about you from third parties or other sources, and combine this information with the information we collect from and about you through the Services. Such information may include, but is not limited to:

  • Information, including geolocation information, collected through our in-equipment technology or through any other GPS or location device or information collecting device placed in the rented equipment;
  • Information through transactions that you complete with us, or options you take, charges you incur, and any incidents or accidents that may occur;
  • Information about your credit history or other publicly available information about you from consumer reporting agencies;
  • Information from financial institutions; and
  • Any other information obtained through companies that have business relationships with us.

We may use cookies, web beacons, pixel tags, JavaScript, or other technologies to collect certain information about visitors to our Site and interactions with our emails and online advertisements, and to allow us to keep track of analytics and certain statistical information which enables us to improve the Site and provide you with more relevant content and advertising on our Site or other websites. For example, we may automatically collect information from you, including but not limited to your browser type, device type, operating system, software version, Internet Protocol (“IP”) address, geolocation, phone model, phone operating system, and the domain name from which you accessed the Services. We may also collect information about your use of the Site, including the date and time you visit the Site, the areas or pages of the Site that you visit, the amount of time you spend viewing or using the Site, the number of times you return to the Site, other click-steam or site usage data, emails that you open, forward or click-through to our Site, and other sites that you may visit. We may also use third party cookies and other technologies to support our Services, provide services on our behalf, facilitate business transactions on our behalf, or provide relevant advertising to you. Some of these third parties may use technology such as cookies, web beacons, pixel tags, log files, or Flash cookies on a Site, which may send them some of the above- referenced information.

TRACKING OPTIONS AND CALIFORNIA DO NOT TRACK DISCLOSURES. Certain parts of our Site may require cookies. You are free to set your browser or operating system settings to limit certain tracking or to decline cookies, but by doing so, you may not be able to use certain features on the Site, or take full advantage of all of our offerings. Please refer to your browser’s or operating system’s website for more information on how to deter and/or disable your browser or operating system from receiving cookies or controlling your tracking preferences. On your mobile device, you may also adjust your privacy and advertising settings to control whether you want to receive more relevant advertising. Some browsers support a “Do Not Track” feature, which is intended to be a signal to websites that you do not wish to be tracked across different websites you visit. Websites operated by us do not currently change the way they operate based upon detection of a Do Not Track or similar signal.

COMBINATION OF INFORMATION. We may combine the information we receive from and about you, including information you provide to us and information we automatically collect through our Site, as well as information collected from other online sources or from third party sources to help us tailor our communications to you and to improve our services.

Information use

We may use the information we collect from and about you for any of the following purposes:

  • To validate, confirm, verify, and track your rental (including to process payments and payment card transactions, or to contact you about your rental);
  • To develop new products or services and to conduct analysis to enhance current products and services;
  • To review usage and operations of our Site, and improve content, products, and services;
  • To recognize your online activities over time and across different websites and devices;
  • To provide you with customized Site content, targeted offers, and advertising on the Site (including geo-targeted advertising), or via email, telephone, text message, or by mail;
  • To contact you with information, newsletters and promotional materials from EIK or on behalf of our business partners, licensees, and affiliates;
  • To contact you when necessary;
  • To use your data in an aggregated non-specific format for analytical and demographic purposes;
  • To address problems with the Services, or our business;
  • To protect the security or integrity of the Site, and our business, such as by protecting against and preventing fraud, unauthorized transactions, claims and other liabilities, and managing risk exposure, including by identifying potential hackers and other unauthorized users
  • For purposes described in any Credit Application or Guaranty you completed; and
  • For other purposes as described to you at the point of data collection.

Additionally, if you use the Site to connect with third party services you authorize us to use information from and about you, on your behalf, to interact with these third party services based on your requests.

Information sharing

EIK may disclose the personal information we collect from and about you in the following ways:

  • With our subsidiaries and affiliated companies and licensees bearing;
  • With our third party service providers that provide business, professional or technical support functions for us;
  • With our agents, licensees, and other companies that assist us in providing rental-related services, sales or other services to you, including, but not limited to: providing you with customer assistance; processing and/or confirming your transactions; providing you with the services you requested; assessing creditworthiness; billing and collecting any amounts owed in connection with the rentals, sales or other services; or recovering our equipment or any monies due, such as through debt collection agencies;
  • With our select licensees, affiliates, and business partners that we believe may have offers of interest to you, including for their own marketing purposes (provided, however, that we will not disclose any Health Data to third parties for any marketing purposes);
  • To process, handle or otherwise respond to claims for damages, including claims or demands for bodily injury or property damage;
  • As necessary if we believe that there has been a violation of our Website Terms of Use or of our rights or the rights of any third party;
  • To respond to judicial process or provide information to law enforcement or regulatory agencies or in connection with an investigation on matters related to public safety, as permitted by law, or otherwise as required by law; and
  • As otherwise described to you at the point of collection. EIK may also share aggregate or anonymous non-personal
  • Information with third parties for their marketing or analytics uses.

Also, EIK may sell or purchase assets during the normal course of our business. If another entity acquires us or any of our assets, information we have collected about you may be transferred to such entity. In addition, if any bankruptcy or reorganization proceeding is brought by or against us, such information may be considered an asset of ours and may be sold or transferred to third parties. Should such a sale or transfer occur, we will use reasonable efforts to try to require that the transferee use personal information provided through the Services in a manner that is consistent with this Privacy Policy.

Your California privacy rights

If you are a California resident, you may request information about our disclosure of personal information to third parties or affiliated companies for their direct marketing purposes. To make such a request, please contact us at:

EIK Solutions, LLC
Attn: Credit Manager
14430 Grant Road
Cypress, Texas 77429

You must put the statement “Your California Privacy Rights” in the subject field. We are not responsible for notices that are not labeled or sent properly, or do not have complete information.

Non-affiliated third parties are independent from EIK and if you wish to receive information about your disclosure choices or stop communications from such third parties, you will need to contact those non-affiliated third parties directly.

Links to other sites

The Site and email messages from us may contain links to third- party websites, which may have privacy policies that differ from our own. You should be aware that the collection, retention and use of any data you provide on these websites will be governed by the privacy policy of the company providing the website and not by this policy. We are not responsible for the practices of such websites.

Public forum

Any information you may disclose on our Site, in blogs, on message boards, in chat rooms, or on other public areas on the Site, or other third-party websites that the Site may link to, becomes public information. Please exercise caution when disclosing personal information in these public areas. We reserve the right to remove any posting or content in a posting at our sole discretion.

Children’s privacy

Protecting children’s privacy is important to us. We do not direct the Site to, nor do we knowingly collect any personal information from, children under the age of thirteen. If we learn that a child under the age of thirteen has provided personally identifiable information to the Site, we will use reasonable efforts to remove such information from its files.

Data security

We have taken certain physical, administrative, and technical steps to safeguard the information we collect from and about our customers and Site visitors. While we make every effort to help ensure the integrity and security of our network and systems, we cannot guarantee our security measures. When you enter sensitive information (such as credit card information) on our forms, we encrypt the transmission of that information using secure socket layer technology (SSL).

Data storage

Your personal information may be stored in the United States and on servers in the United States. This Privacy Notice is intended to be governed by the laws of the State of Colorado and meet the requirements of the United States, where the data protection and other laws may differ from those of other countries. Your personal information may be disclosed in response to inquiries or requests from government authorities or to respond to judicial process in the countries in which we operate.

Your options and access to personal information

We provide our customers with the opportunity to opt-out of having their information used for purposes not directly related to credit account authorization and maintenance, placement, processing, or fulfillment of sales order or an equipment rental. To “opt out” of receiving future e-mail marketing messages from EIK, you can click on the “unsubscribe” link at the bottom of an e-mail marketing message or update your information on the Account Profile page on the Site. Please allow 10 business days for your request to take effect. To stop having your personal information collected, used and disclosed by us, you may email us at or write to us at the following address: If you have any additional questions concerning access to or updating your personal information, please contact us at the information provided in the “Contact Us” section below.

EIK Solutions, LLC
Attn: Credit Manager
14430 Grant Road
Cypress, Texas 77429

To access, review, or update your information stored by EIK, you may contact your local EIK branch location to have them update your information in our system.

If you have any additional questions concerning access to or updating your personal information, please contact us at the information provided in the “Contact Us” section below.

Contact us

We hope this policy answers your questions about our collection, use and disclosure of your personal data. If you have additional questions about this Privacy Policy or the practices described herein, you may email us at or write to us at the following address:

EIK Solutions, LLC
Attn: Credit Manager
14430 Grant Road
Cypress, Texas 77429

Revisions to the Privacy Policy

EIK reserves the right, at its sole discretion, to change, modify, add, remove, or otherwise revise portions of this Privacy Policy at any time. If we do, EIK will post the change(s) on the Site. Your continued use of the Site following the posting of changes to these terms means you accept these changes. If we change this privacy policy in a material way, we will provide appropriate notice to you.